Bottom-line, to sell to your customers, your content has to be about what your customers want.
The best content management is the content that sells exactly to your chosen customers’ searches – so they know they have come to the right place, they will be satisfied, and that you are the expert. But each customer’s search needs are important and different! So, how do you know what to say?
And even more frustrating, marketing by chasing traffic puts your content needs in opposing priorities:
Your customers need to find what they want (‘sharp’ content) versus…
Search engines need to see that you feature authoritative content, highly relevant to specific searches, while…
You need to support your company’s brand, vision and reputation (‘broad’ content)
Moreover, your content management is crucial for Pay-Per-Click, SEO, pulling-in customers, digital marketing, and… SELLING!
The standard strategy of fighting for traffic makes getting content right for all 3 priorities into a nightmare with conflicting requirements for selling, vs. ever-changing search optimization, vs. brand support. But, by proactively targeting your best online customers by what they already want, it all works together (See Sales Engine Optimization).
By using our high-conversion SEO internet marketing to pre-qualify and group your customers, you know what each is searching for. Then, by choosing those you can best sell to and satisfy, you already have the expertise in the products, services and solutions each of these customers wants to find.
Your best content management strategy is the search engine marketing solution that gets you the best customers and most sales. Think what significantly improving customers, lead generation and sales will mean to your business!