Everyone knows that first page search positions on Google get about 85% of customer traffic. Smaller & mid-sized businesses can be at a disadvantage for these top positions because they have smaller, less sophisticated websites, fewer pages, and can’t afford the bulk or staff to ‘make it happen’.
However, by grouping closely related keywords that target customers, our search engine marketing solution enables small & mid-sized businesses to optimize and market successfully for top spots. Your best high-conversion SEO internet marketing strategy is to optimize for customers, not traffic.
Tips/ How to do it & Why…
First, good SEO and PPC (pay-Per-Click) marketing should be first about getting you customers, sales and leads. Traffic and high search positions are useless (and expensive!) if they don’t get you business.
FIRST and BEST: Use our Sweet Spot program to choose the customers you can best sell to by their long-tail keyword searches. These long-tail keywords tell you specifically what they want, will have more decided and motivated buyers, less “tourist” traffic, and less SEO competition.
The BIGGEST TIP is that the keywords you select for your website will determine the customers you will get. So, by choosing keywords, you are making business and sales decisions as well as customer choices. Our Sweet Spots program’s long-tail keyword research tool gives you the intel to choose your customers from their keyword searches, and makes SEO much simpler, WITH MORE & BETTER SALES AND LEADS!
You don’t have to be perfect, just more relevant than your SEO competition to what your most salable searchers’ keywords are searching for. See Game-Changing Small Business SEO
Our online customer-targeting optimizes a high-converting Landing Page for each Customer Sweet Spot you choose. Then you start with Pay-Per-Click (PPC) online marketing for each Landing Page. This lets you quickly try your online customer flow and sales one-at-a-time vs. optimizing your whole website for SEO. When you know which are your best winners, then SEO for those pages to get the other 50% of your customers.
The only way to get your best targeted website traffic is to see and compare ALL your customers’ Sweet Spots with their totaled keyword search volume. Your Customer Sweet Spots makes it easy – giving you simple business criteria to target the customers who will be your most salable, profitable and satisfiable.
It’s truly like having a box of candy and choosing what you like best. And we work with you to make it happen!