“Optimization” means having winning content of specific value to customers as well as search engines.
In ecommerce, Landing Pages are “Buy” pages – and are a great place to feature accessories, up sells, cross-sells, and checklists – that exactly fit your chosen customers’ keyword search! For both B2B and B2C, our customer-targeting Sweet Spot search engine marketing solution delivers your best customers, with their online market demand, so you know which are the best to pull-in and sell to.
In B2B Ecommerce, the same product could be used in different industries, (e.g.: “Interior painter’s scaffold” or “ HVAC Interior scaffold”), etc. Having different landing & buying pages for specific customers’ searches lets you feature different solutions, “tips”, accessories, OSHA & Safety requirements, etc. – so, the customer knows you are the go-to expert for what they need. Using the customers’ search keywords in supporting pages’ text and links will lift your Landing Page’s search optimization – while cutting back your search engine competition.
In B2C Ecommerce, customers need a good reason to “Buy Now’ – timed discounts and packages work well if they are keyed to what your targeted customers are already decided and motivated to get. If the product can be demonstrated, videos are great, with tags and captions with keyworded content to help SEO. Finally, customers often want the same thing for different reasons. For example, instead of trying to show ‘everything to everyone’ a poster company saw how to best sell to teenage boys, apartment dwellers and corporate clients by providing special pages, features and services to each.
In both B2B or B2C, proactively targeting your most decided and motivated customers by their searches and then featuring to them exactly what they already want gives you a bottom-line content management strategy that supports high-conversion SEO internet marketing.
Customer-Targeted optimization also works with Pay-Per-Click marketing, except in PPC it’s called “Quality Score”. A QS that is higher than competing ads can get you a higher ad position and more click-throughs for less bid cost. The more relevant your Landing Page content and links are to the customers’ exact keyword search, the higher your QS will be.
Optimizing each Landing Page for its customers builds integrated content, navigation and link support from the rest of your website – and we consult to get it done – every step of the way. A good all-purpose Landing Page checklist is “15 Landing Page Ideas to Inspire Your Next Campaign” by WordStream.