Businesses have been competing for limited search engine real estate for years. This entrepreneur believes he has found a new way to get consumers to buy online.
By Michael Schein | CEO, MicroFame Media
Tony Grass was frustrated.
As a long time serial entrepreneur, Tony had been through numerous market trends and “next big things”. Like so many others, he had never seen a more powerful business opportunity than that presented by the rise of the Internet. Yet he felt that every company he came across was blowing the opportunity of a lifetime.
The way Tony saw it, the Internet–in particular search engines like Google–gave companies unparalleled insight. When someone did an online search on a product or service, they were essentially telling anyone with access to the data exactly what they wanted to buy at any given time. But fellow business owners and marketers alike were focusing almost exclusively on meaningless metrics like visits, page views, and traffic.
After some time railing against this failure of his contemporaries to take advantage of the most significant business development in his lifetime, Tony Grass finally decided to do something about it. He created his newest venture e-Market Intelligence.
Instead of targeting broad industry keywords or even long tail key terms, e-Market Intelligence focuses on gathering intelligence about precisely what its clients’ customers are searching for when in buying mode. Then, based on that information, they create ultra-specific sales pages organized around these potential customers’ stated buying preferences.
Instead of competing for traffic, Grass’s team creates a stream of web pages designed to feed smaller pockets of customers the exact offers they’ll be receptive to when they want it.
Tony Grass has recently applied for a patent for his system and is ready to take it to the world. As he rolls out his approach to Internet marketing, people will most likely be asking themselves whether this seasoned baby boomer has finally cracked the enigma of how to provide consistently strong commercial search engine optimization (SEO).
Time will tell whether the answer is yes. But regardless, any entrepreneur would be well served by paying attention to Tony Grass’s method of using his frustration with the status quo as a spark for innovation.