"Traffic tripled and…revenues increased 450%”
Situation: Client provides online resources and a market place for paying tennis members including scheduling of lessons, court time, playing partners, networking and events.
Challenge: Two years of advertising – using radio, cable TV and lifestyle magazines – had failed to get above 600 members in the first year. Budgeting and financing required 4,000 new members within in six months to hit committed profit targets.
Search Engine Marketing Solution: e-MI’s long-tail keyword research tool – the ones most likely to enroll and buy incremental services. We re-engineered their website to become a proactive new business development director, working 24/7 to find and bring back the most likely, profitable and most likely searchers to convert to new members. Then e-MI re-launched the website and optimized it with high-converting Landing Pages to deliver consistent streams of tennis enthusiasts as new members.
Results: Six months later, the client had achieved over 5,200 paying members. Its monthly website traffic tripled and its revenues increased 450% over the same period the previous year, at one-third the marketing spend. This improvement was entirely due to our strategic internet marketing – as the client had suspended all other marketing and advertising to save money.