"Fully satisfied – superior to any other form of online marketing…"
Situation:This client is a leader in a specialized niche of corporate ‘coffee table’ book publishing, with a blue-ribbon list of client companies. Their custom book projects typically sell for $350,000 – $750,000.
Challenge: To get more customers online by targeting and finding Fortune 1000 companies that are interested in producing custom book projects.
Search Engine Marketing Solution: e-MI used its strategic internet marketing to target consistent streams of highly qualified leads and sales (for example, searching for “Corporate History Books”). Guided by our Sweet Spot long-tail keyword research tool, we delivered to-the-point sales content and high-conversion SEO internet marketing that targeted and pulled-in the right customers. The new website highlighted our clients’ most relevant credentials, services and portfolio of work, along with their experience in corporate branding that exactly matched their searchers’ needs. Informed by what their Sweet Spot customers were searching for, e-MI provided copy, web page layout and search optimization specs to achieve top organic placements and managed developer web production.
Results: e-MI re-launched the rebuilt and optimized website for ‘above the fold’ organic first page search engine rankings. The client’s organic listings are tops wherever serious prospects are searching.