Online lead generation marketing for B2B companies is special:
Buyers and sellers are both experts, so conversations on specs and solutions are very high value
The numbers of searches are often less than for consumers, but with much higher ROI
Satisfaction is crucial, because B2B buyers are often looking for a supplier relationship – by targeting the customers you best satisfy, you expand retention and trade recommendations!
Our strategic internet marketing program supports all this…
Each lead is pre-qualified for you by their long-tail keyword search,. Then we group them into Customer Sweet Spots so you see EVERY stream of searchers, with their totaled keyword search volume demand. The ‘tourists’ are filtered out, and the real customers are grouped for you by the great products, services and solutions that they already need and you provide.
Choosing customers from your Sweet Spots gives you the intel to choose those customers you can best sell to, by what they need, who are the most profitable, and who will be the most satisfied for word-of-mouth and retention.
Targeting searchers using long-tail keywords gives you the customers who are more decided and motivated to buy – and that are telling you specifically what they need to find.
Longer keywords are created by quality customers who are more specific – and further along in their buying-cycle!
Even better, the numbers of specific keyword searches in each Sweet Spot tells you their actionable market demand, so you don’t waste your time chasing low volume or marginal ROI.
Then, by choosing multiple Customer Sweet Spots, you multiply your streams of leads, customers, and sales.
What would significantly more and better customers mean to your business planning and bottom-line?
Especially in B2B, each company is different, and we consult with you to make your Online B2B Lead Generation happen – every step of the way